A little bit about me
Mike started his advertising career at Chiat/Day and has since held a number of positions at notable agencies (big and small), as well as on the client-side. He’s worked with prominent brand names like the Dial Corporation, Pepsi-Cola, General Motors and drugstore.com. Even so, he knows it’s not just about big names. Mike’s fascination with great brand and marketing strategy was ignited in the early ’80s. He saw first-hand the powerful effect marketing can have — especially when it truly connects a brand with its audience.