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Cannabis Brand Opportunities with “California Idealists”

By | Cannabis Market Research, Recreational Cannabis

california idealists target segment vs. u.s.
In two national surveys designed to uncover American attitudes toward cannabis, legalization and development of cannabis brands, we uncovered a unique subculture of Americans who strongly support legalizing recreational-use marijuana, but do not expect to purchase cannabis or engage with cannabis brands.

Except in California, home to a historically bolder and experimental population in which this demographic emerges as a strong potential cannabis consumer base.

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An Overview of the “Indies” Segment of Cannabis Consumers

By | Cannabis Market Research, Recreational Cannabis

During our market research on consumer motivations in cannabis  brand attribute preference, we have consistently seen four segments emerge among consumers, who we call “Traditionalists,” “Outsiders,” “Indies” and “Idealists.” Of these four, “Indies” and “Outsiders” are the most likely to patronize cannabis brands on a regular basis.

cannabis consumer segments - 2017 cannabis brand study

Today we’re going to take a closer look at the Indies, who have increased by 15% since 2014. They currently make up about 26% of the population, and about 31% in California.

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The 2017 Cannabis Branding Consumer Study is Now Available!

By | Cannabis Branding, Cannabis Market Research

research report-coverNearly three years ago we launched our first study. Colorado had a legal Adult-Use market operational for less than 6 months. Our home state of Washington had barely begun legal sales. It seems like such a long time ago now but in the short period since then much has happened. The Green Rush is well underway and in our view the tipping point has been reached. Regardless of the current administration’s position, it is merely a matter of time before cannabis is legal federally. We’re not putting bets on a year but it is coming.

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Recreational Marijuana & Google: A Match Made in Hell

By | Cannabis Advertising, Cannabis Websites

marijuana marketing on google adwords
Google AdWords has proved an effective channel to acquire visitors and customers since its launch in October of 2000. Advertising drives the vast majority of Google’s $66 Billion in revenue. Having been involved at some level in the management of tens of millions in client media spend on AdWords over the years, I know the platform can work wonders. But what happens when the monopoly that is Google plays arbiter of civil liberties?

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2017 Cannabis Sales Trends to Watch

By | Cannabis Marketing, Cannabis Sales Data | No Comments

washington cannabis sales vs price

2016 was an unforgettable year for the cannabis industry. Four new states legalized recreational use of marijuana by adults (including the mammoth, California); while another four legalized the use of medical marijuana. Meanwhile, sales in the states that had already legalized cannabis reached nearly $7 billion, an astronomical figure. With more opportunity in new states and the industry continuing to grow in mature in other states, experts expect to see tremendous growth once again in 2017.

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Oregon Cannabis Sales 2016 Recap

By | Cannabis Sales Data, Oregon Cannabis Industry | No Comments

Oregon 2016 cannabis sales infographic

A Look Back at the Oregon’s Cannabis Industry in 2016

2016 was a solid year for the cannabis industry in Oregon. Data provided by the state’s Department of Revenue indicates legal marijuana generated significantly more tax revenue for the state than expected, at just over $54 million. This revenue came despite some strict regulations that were expected to hamper Oregon’s recreational marijuana far more than it did.

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5 Scary Website Mistakes to Avoid

By | Cannabis Marketing, Cannabis Websites


The digital space is an extremely important channel for businesses today, especially businesses in the cannabis industry. Your website is really your digital storefront so to speak; in many cases it’s the first (or only) touch point many of your customers have with your business.

And because it’s almost Halloween, we thought it may be helpful to explain the importance of having a good website by using some favorite scary movies and shows to help illustrate some common mistakes:

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