There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website.
In California for example, cannabis businesses are prohibited from making any false or misleading advertising claims, which extends to the content on your website. This includes any claims interpreted to be based on clinical evidence, as well as any statement comparing your product’s effectiveness to that of other brands or products.
In general, cannabis companies must take greater care to ensure that: