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5 Scary Website Mistakes to Avoid

By | Marketing | No Comments


The digital space is an extremely important channel for businesses today, especially businesses in the cannabis industry. Your website is really your digital storefront so to speak; in many cases it’s the first (or only) touch point many of your customers have with your business.

And because it’s almost Halloween, we thought it may be helpful to explain the importance of having a good website by using some favorite scary movies and shows to help illustrate some common mistakes:

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WA State Cannabis Market Data Round Up

By | Marijuana Business, Washington Recreational Cannabis Sales | No Comments


The Washington State cannabis industry recently reached its first $60 million month this July. At Canna Ventures, we believe insights-driven branding, strategy, and marketing are all essential to our process for building strong and lasting cannabis brands. With that in mind, this month we compiled some cannabis market data points concerning the state’s top selling producers, processors, retailers, product categories, product types, brands and more, from some of the most trusted resources in the industry.

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3 Mobile Marketing Tips for Cannabis Businesses

By | Marketing | No Comments

mobile marketing friendly

not mobile marketing friendly

On average today more than half of in-home devices are mobile, and mobile searches and purchases continue to rise. In a recent econsultancy study, businesses surveyed reported an average of 37% of their total digital traffic having come via mobile devices in 2016, up from 31% in 2015.

The following are the three most important mobile tips for cannabis businesses in 2016:

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5 Social Media Basics All Cannabis Businesses Should Follow

By | Social Media for Cannabis Businesses | No Comments


Many traditional forms of advertising are unavailable or too costly for many cannabis businesses today. This is perhaps why so many of them have turned to social media to engage with their customers and expand their overall reach. However, many of these businesses are also realizing that just being on social media isn’t enough. You have to go in with a plan in order for your social media efforts to pay off. You also have to pay close attention to what you’re doing every step of the way so that you can make sure you are representing your brand well, and following each channel’s guidelines accordingly.

Social media also isn’t rocket science.

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The 3 Worst Content Strategies for Cannabis Businesses

By | Marketing | No Comments

Most cannabis businesses know the importance of having good quality online content. Your website is your digital storefront. In many cases, it’s your customer’s first (or only) introduction to your brand. Good content is important not only for getting the right customers to your site, but also crucial for getting them to stick around long enough to make a purchase.

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2015’s Cannabis Recap: The Death of the “Stoner”

By | Medical Marijuana, Politics, Recreational Cannabis | No Comments


There’s no denying that 2015 was a monumental year for cannabis, and that the major events of this past year will have an enormous impact on the economic markets, as well as the cultural significance of, legal cannabis for years to come. Here’s a brief summary of a few of the headline catching events of 2015, and how they might affect us all in the year to come.

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The Top 3 Scariest Marketing Tactics in the Cannabis Industry

By | Advertising Marijuana, Marketing, Recreational Cannabis | No Comments


As the cannabis industry continues to be one of the fastest consumer markets, the tactics used by niche companies and startups are becoming more main-stream, legitimized and professional. That doesn’t, however, mean that the scary tactics of old have disappeared. In fact, some have become so predominant in a constantly growing culture, that one has to wonder if the cannabis community is doing its due diligence to foster a safe and healthy community.

Since it’s almost Halloween, it’s only fitting that we take a look at the most dangerous and, honestly, scariest marketing tactics some cannabis companies are choosing to use, and explain why you should stay away from using them as well.

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