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All Posts By

Dorota Umeno

Get a Glimpse of Our Most Revealing Cannabis Consumer Report Yet!

By | Cannabis Branding, Cannabis Market Research, Medical Cannabis, Recreational Cannabis


In our third deep dive into attitudinal segmentations of Americans’ perception of cannabis, we surveyed residents in three specific groups of U.S. states: states where cannabis is not legal in any form, states where it is legal for medicinal purposes, and states where recreational use has been legalized. Through these reports we sought to track and understand what people like about cannabis, how they use it, and how they perceive the marketing efforts of brands in the cannabis industry.

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How to Advertise on Google – Tips for Cannabis Businesses

By | Cannabis Advertising

So you’re trying to run AdWords ads for your cannabis brand and want to know how to do that? I won’t lie. It isn’t easy. And as consultants who have been running ads on Google AdWords starting back when those were on cuneiform on clay tablets – it feels that long ago – for all kinds of products and services, trying to do the same for our cannabis clients – and ourselves – can be a challenge.
jim carrey GIF by O&O, Inc
We thought we would share some tips and tactics we have found to occasionally get you past the Google Police.

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Sexy vs. Sexist Cannabis Advertising

By | Cannabis Branding, Cannabis Market Research, Cannabis Marketing

sexist cannabis advertising
Picture the scene… It is CannaCon, a respectable B2B cannabis industry tradeshow in Denver, Colorado. I am walking and talking with Morgan, at the time President of the MJBA, later Founder and CEO of the Cannabis Women’s Alliance. We were discussing what topics we should discuss on an upcoming panel about the role of women in the cannabis industry we were both participating in that afternoon. All of a sudden, we both stop in our tracks at the sight of a nearly naked, black leather thong and biker jacket clad woman appearing to sit on some heavy machinery.

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Why The Cannabis Consumer Experience Should Be Boring

By | Cannabis Branding, Cannabis Businesses, Cannabis Marketing, Cannabis Packaging

cannabis consumer experience
I consider myself a relatively new cannabis user. Other than the small number of times I was exposed to marijuana in college or high school, I’m a “newbie”; less than informed about strains and THC levels and everything in between. I’m a married, middle class professional mother of three, rediscovering this new world of cannabis as both a patient and a consumer.

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