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All Posts By

Eric Layland

Google Tools for Cannabis Businesses – Beyond AdWords

By | Cannabis Advertising, Cannabis Marketing

google and cannabisMost of the channels for connecting and developing an audience are off limits to cannabis businesses. Within the Google marketing ecosystem we’re specifically referring to Google AdWords. As much as Google disgust us with their advertising policies and removal of cannabis related search information, there are still options that marketers should consider to leverage Google’s power to build an audience.

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PRESS RELEASE: Advanced Data Science Services for the Cannabis Industry

By | Press Release

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights.

SEATTLE, WA March 20, 2018 – Seattle-based Canna Ventures and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry.

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Finding the Right Agency for Your Cannabis Business

By | Cannabis Advertising, Cannabis Branding, Cannabis Businesses, Cannabis Marketing

Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions that arise for cannabis businesses considering hiring an agency.

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An Overview of the “Indies” Segment of Cannabis Consumers

By | Cannabis Market Research, Recreational Cannabis

During our market research on consumer motivations in cannabis  brand attribute preference, we have consistently seen four segments emerge among consumers, who we call “Traditionalists,” “Outsiders,” “Indies” and “Idealists.” Of these four, “Indies” and “Outsiders” are the most likely to patronize cannabis brands on a regular basis.

cannabis consumer segments - 2017 cannabis brand study

Today we’re going to take a closer look at the Indies, who have increased by 15% since 2014. They currently make up about 26% of the population, and about 31% in California.

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The 2017 Cannabis Branding Consumer Study is Now Available!

By | Cannabis Branding, Cannabis Market Research

research report-coverNearly three years ago we launched our first study. Colorado had a legal Adult-Use market operational for less than 6 months. Our home state of Washington had barely begun legal sales. It seems like such a long time ago now but in the short period since then much has happened. The Green Rush is well underway and in our view the tipping point has been reached. Regardless of the current administration’s position, it is merely a matter of time before cannabis is legal federally. We’re not putting bets on a year but it is coming.

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Recreational Marijuana & Google: A Match Made in Hell

By | Cannabis Advertising, Cannabis Websites

marijuana marketing on google adwords
Google AdWords has proved an effective channel to acquire visitors and customers since its launch in October of 2000. Advertising drives the vast majority of Google’s $66 Billion in revenue. Having been involved at some level in the management of tens of millions in client media spend on AdWords over the years, I know the platform can work wonders. But what happens when the monopoly that is Google plays arbiter of civil liberties?

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2015’s Cannabis Recap: The Death of the “Stoner”

By | Cannabis Politics, Medical Cannabis, Recreational Cannabis


There’s no denying that 2015 was a monumental year for cannabis, and that the major events of this past year will have an enormous impact on the economic markets, as well as the cultural significance of, legal cannabis for years to come. Here’s a brief summary of a few of the headline catching events of 2015, and how they might affect us all in the year to come.

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