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All Posts By

Eric Layland

Digital Marketing Foundations for the Cannabis Industry: SMAC

By | Cannabis Marketing, Social Media for Cannabis Businesses

digital-marketing-for-the-cannabis-industry-720x220When it comes to establishing a digital marketing presence, companies in the cannabis industry can’t follow the typical route. Many if not most advertising channels are unavailable to reach a broad market. Sure, there are tons of cannabis themed websites that cover topics from culture to growing to the business side of things and all are happy to take your money. Far fewer are able to deliver the sophistication of mainstream online advertising networks and platforms. For sure, things are evolving but we’re a long way from the digital cannabis space being on par with the mainstream. That being the case digital cannabis marketers need to think differently. Building visibility and connecting with your audience requires a dose of S.M.A.C. That’s short for Social, Mobile, Analytics and Content.

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Who Are Your Customers? Unmasking Marijuana Consumers

By | Cannabis Businesses, Cannabis Market Research, Cannabis Marketing

cannabis brands research 2014 report creative
There is a myriad of negative stereotypes many of those in mainstream culture use to describe marijuana consumers.  The truth is, there is no one type of person who smokes or eats or vapes marijuana. Marijuana consumers are an extremely diverse group of people, which can make finding the target audience for your particular marijuana product, that much more difficult.

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Canna Ventures’ Marijuana Branding Survey: Initial Findings

By | Cannabis Branding, Cannabis Market Research, Cannabis Marketing, Medical Cannabis, Recreational Cannabis

Canna Ventures has launched a groundbreaking new study on marijuana branding in the US. It is scheduled for release in early October 2014. This survey doesn’t simply retrace the familiar knowledge about adoption and usage. While valuable in its appropriate realm, such insights have been publicized by many other survey organizations. Instead the survey is designed to show the shape of “ideal marijuana brand,” as reported from consumers. It will serve as an important guideline to developing marijuana brands in the states that have already approved recreational use, as well as states that soon will.

Show those marijuana customers, and your brand, some respect!

Average marijuana users have gotten a bad reputation, to say the least, and it can muddy the waters of how a recreational pot business should establish its brand.

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Canna Ventures Launches Groundbreaking Survey on Cannabis/Marijuana Branding

By | Cannabis Advertising, Cannabis Branding, Cannabis Market Research, Cannabis Marketing, Recreational Cannabis

cannabis-brand-development-summary
Canna Ventures has launched a groundbreaking new study on marijuana branding in the US. It is scheduled for release in early October 2014. This survey doesn’t simply retrace the familiar knowledge about adoption and usage. While valuable in its appropriate realm, such insights have been publicized by many other survey organizations. Instead the survey is designed to show the shape of “ideal marijuana brand,” as reported from consumers. It will serve as an important guideline to developing marijuana brands in the states that have already approved recreational use, as well as states that soon will.

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