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Cannabis Advertising

How to Advertise on Google – Tips for Cannabis Businesses

By | Cannabis Advertising

So you’re trying to run AdWords ads for your cannabis brand and want to know how to do that? I won’t lie. It isn’t easy. And as consultants who have been running ads on Google AdWords starting back when those were on cuneiform on clay tablets – it feels that long ago – for all kinds of products and services, trying to do the same for our cannabis clients – and ourselves – can be a challenge.
jim carrey GIF by O&O, Inc
We thought we would share some tips and tactics we have found to occasionally get you past the Google Police.

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Google Tools for Cannabis Businesses – Beyond AdWords

By | Cannabis Advertising, Cannabis Marketing

google and cannabisMost of the channels for connecting and developing an audience are off limits to cannabis businesses. Within the Google marketing ecosystem we’re specifically referring to Google AdWords. As much as Google disgust us with their advertising policies and removal of cannabis related search information, there are still options that marketers should consider to leverage Google’s power to build an audience.

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INTRODUCING: IMPEACH CANNABIS

By | Cannabis Advertising, Cannabis Branding, Cannabis Businesses, Cannabis Marketing | No Comments

impeach cannabis

An Alternative Way to Celebrate Trump’s Impeachment

When the majority of America and the world are celebrating Trump’s impeachment, many will be choosing champagne to do so. We feel cannabis smokers needed an option as well.

Who Will Bring Him Down: The Women, The Feds, or The Felons?

Root for your pick with your purchase! We’ll keep a tally of who is selling out the best on our website. All proceeds will go toward the next impeachment of president 46, Mike Pence!

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Content Marketing Guide for Cannabis Businesses

By | Cannabis Advertising, Cannabis Businesses, Cannabis Marketing, Cannabis Websites, Social Media for Cannabis Businesses

Content Marketing Guide Graphic 1
Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a thorough content audit. A content audit includes a reader intent and performance analysis of your current website, blog, and social media content. Once you define the intent of each piece of content on your website, blog and social media, you can then determine how successful each piece has been at achieving its desired goals.

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Finding the Right Agency for Your Cannabis Business

By | Cannabis Advertising, Cannabis Branding, Cannabis Businesses, Cannabis Marketing

Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions that arise for cannabis businesses considering hiring an agency.

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Recreational Marijuana & Google: A Match Made in Hell

By | Cannabis Advertising, Cannabis Websites

marijuana marketing on google adwords
Google AdWords has proved an effective channel to acquire visitors and customers since its launch in October of 2000. Advertising drives the vast majority of Google’s $66 Billion in revenue. Having been involved at some level in the management of tens of millions in client media spend on AdWords over the years, I know the platform can work wonders. But what happens when the monopoly that is Google plays arbiter of civil liberties?

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The Top 3 Scariest Marketing Tactics in the Cannabis Industry

By | Cannabis Advertising, Cannabis Marketing, Recreational Cannabis

cannabis marketing
As the cannabis industry continues to be one of the fastest consumer markets, the tactics used by niche companies and startups are becoming more main-stream, legitimized and professional. That doesn’t, however, mean that the scary tactics of old have disappeared. In fact, some have become so predominant in a constantly growing culture, that one has to wonder if the cannabis community is doing its due diligence to foster a safe and healthy community.

Since it’s almost Halloween, it’s only fitting that we take a look at the most dangerous and, honestly, scariest marketing tactics some cannabis companies are choosing to use, and explain why you should stay away from using them as well.

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The New Bottom Line for Cannabis Consumers

By | Cannabis Advertising, Cannabis Branding, Cannabis Market Research, Cannabis Marketing


Once upon a time, not really that long ago, commerce was relatively simple: you made a product and, hopefully, people bought it and you made money. Consumers based their purchase on product utility: did they need it and would they use it? They certainly didn’t give much thought about the company in terms of what it stood for, who was running it, what its religious or political beliefs were, or whether it shared the same values they had. They understood that companies were in business to make and sell products, and people either bought it or didn’t.

It was simple, really.

That’s how it was for decades.

Then, along came the Internet and everything changed.

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