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Cannabis Marketing

A Lesson for Luxury Cannabis Brands from the Bath & Beauty Industry

By | Cannabis Branding, Cannabis Marketing

I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasing as much as 60% over the previous year.  We had a successful public offering and the sales growth continued. I truly thought I’d found the place to spend the rest of my career.

Then, it all hit the proverbial fan and today the company no longer exists. I believe what happened to that brand then, is a real lesson for all cannabis brands and marketers today.

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Google Tools for Cannabis Businesses – Beyond AdWords

By | Cannabis Advertising, Cannabis Marketing

google and cannabisMost of the channels for connecting and developing an audience are off limits to cannabis businesses. Within the Google marketing ecosystem we’re specifically referring to Google AdWords. As much as Google disgust us with their advertising policies and removal of cannabis related search information, there are still options that marketers should consider to leverage Google’s power to build an audience.

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INTRODUCING: IMPEACH CANNABIS

By | Cannabis Advertising, Cannabis Branding, Cannabis Businesses, Cannabis Marketing | No Comments

impeach cannabis

An Alternative Way to Celebrate Trump’s Impeachment

When the majority of America and the world are celebrating Trump’s impeachment, many will be choosing champagne to do so. We feel cannabis smokers needed an option as well.

Who Will Bring Him Down: The Women, The Feds, or The Felons?

Root for your pick with your purchase! We’ll keep a tally of who is selling out the best on our website. All proceeds will go toward the next impeachment of president 46, Mike Pence!

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Content Marketing Guide for Cannabis Businesses

By | Cannabis Advertising, Cannabis Businesses, Cannabis Marketing, Cannabis Websites, Social Media for Cannabis Businesses

Content Marketing Guide Graphic 1
Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a thorough content audit. A content audit includes a reader intent and performance analysis of your current website, blog, and social media content. Once you define the intent of each piece of content on your website, blog and social media, you can then determine how successful each piece has been at achieving its desired goals.

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Finding the Right Agency for Your Cannabis Business

By | Cannabis Advertising, Cannabis Branding, Cannabis Businesses, Cannabis Marketing

Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions that arise for cannabis businesses considering hiring an agency.

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Sexy vs. Sexist Cannabis Advertising

By | Cannabis Branding, Cannabis Market Research, Cannabis Marketing

sexist cannabis advertising
Picture the scene… It is CannaCon, a respectable B2B cannabis industry tradeshow in Denver, Colorado. I am walking and talking with Morgan, at the time President of the MJBA, later Founder and CEO of the Cannabis Women’s Alliance. We were discussing what topics we should discuss on an upcoming panel about the role of women in the cannabis industry we were both participating in that afternoon. All of a sudden, we both stop in our tracks at the sight of a nearly naked, black leather thong and biker jacket clad woman appearing to sit on some heavy machinery.

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2017 Cannabis Sales Trends to Watch

By | Cannabis Marketing, Cannabis Sales Data | No Comments

washington cannabis sales vs price

2016 was an unforgettable year for the cannabis industry. Four new states legalized recreational use of marijuana by adults (including the mammoth, California); while another four legalized the use of medical marijuana. Meanwhile, sales in the states that had already legalized cannabis reached nearly $7 billion, an astronomical figure. With more opportunity in new states and the industry continuing to grow in mature in other states, experts expect to see tremendous growth once again in 2017.

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5 Scary Website Mistakes to Avoid

By | Cannabis Marketing, Cannabis Websites


The digital space is an extremely important channel for businesses today, especially businesses in the cannabis industry. Your website is really your digital storefront so to speak; in many cases it’s the first (or only) touch point many of your customers have with your business.

And because it’s almost Halloween, we thought it may be helpful to explain the importance of having a good website by using some favorite scary movies and shows to help illustrate some common mistakes:

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3 Mobile Marketing Tips for Cannabis Businesses

By | Cannabis Businesses, Cannabis Marketing

mobile marketing friendly

not mobile marketing friendly

On average today more than half of in-home devices are mobile, and mobile searches and purchases continue to rise. In a recent econsultancy study, businesses surveyed reported an average of 37% of their total digital traffic having come via mobile devices in 2016, up from 31% in 2015.

The following are the three most important mobile tips for cannabis businesses in 2016:

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