There are a host of challenges for cannabis companies with regard to compliance. But let’s go ahead and add one more to the list—your website.
Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a thorough content audit. A content audit includes a reader intent and performance analysis of your current website, blog, and social media content. Once you define the intent of each piece of content on your website, blog and social media, you can then determine how successful each piece has been at achieving its desired goals.
Google AdWords has proved an effective channel to acquire visitors and customers since its launch in October of 2000. Advertising drives the vast majority of Google’s $66 Billion in revenue. Having been involved at some level in the management of tens of millions in client media spend on AdWords over the years, I know the platform can work wonders. But what happens when the monopoly that is Google plays arbiter of civil liberties?
The digital space is an extremely important channel for businesses today, especially businesses in the cannabis industry. Your website is really your digital storefront so to speak; in many cases it’s the first (or only) touch point many of your customers have with your business.
And because it’s almost Halloween, we thought it may be helpful to explain the importance of having a good website by using some favorite scary movies and shows to help illustrate some common mistakes: