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PRESS RELEASE: Advanced Data Science Services for the Cannabis Industry

By March 22, 2018Press Release

Successful series of studies on the Cannabis Consumer results in pioneering strategic partnership to deliver Fortune-500-caliber market insights.

SEATTLE, WA March 20, 2018 – Seattle-based Canna Ventures and Cascade Strategies, Inc., have formalized a partnership to deliver advanced data science, sophisticated analytics and market research services to the emerging cannabis industry.

Cascade Strategies, led by Jerry Johnson for the past 24 years, is a leading-edge analytics and research firm based in Bellevue, WA. The partnership began in late 2014 and culminated in the groundbreaking study Unmasking The Cannabis Consumer since updated in 2017 as; Cannabis Brands and Consumer Attitudes.

“The addition of the data science capabilities to our branding and marketing practice positions Canna Ventures as the preeminent modern marketing firm in the cannabis industry.” stated Eric Layland, President and Founder of Canna Ventures and its parent agency.

The firms have collaborated on multiple studies to analyze and learn about the motivations and preferences of cannabis consumers. After identifying and defining the cannabis consumer market segments, the collaboration recently released Cannabis Branding for Men and Women which was preceded by Cannabis Branding in the Golden State.

Cascade Strategies’ innovative BrandView™ model assesses the overall health of a brand. Additional expertise in predictive analytics, big data, retail optimization, and advanced modeling provides strategic marketers a full suite of services typically reserved for the largest consumer packaged goods brands.

“The industry tends to believe highly advanced Data Science disciplines are available only to large companies, and that simply isn’t true.  The Cascade-Canna Ventures has already proven to startup clients that the same powerful insights are available to them at moderate cost.” added Johnson.

Canna Ventures, a division of Confluence Digital, LLC, is an insight-driven brand and marketing firm delivering services to the cannabis industry since 2014. The firm completed the first study to define market segments and has since published white-papers, a branding guide and insight rich blog to assist cannabis marketers.

Cascade Strategies, Inc. provides advanced marketing services to global brands and emerging brands such as Proctor and Gamble, PepsiCo, Disney and many others including business to business and ecommerce.

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This report shares insights we’ve uncovered through proprietary research into the interest and motivations of consumers by understanding their worldview. For it’s when we understand what motivates emotional connections that we can deliver experiences that genuinely meet consumer needs.

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The free Men vs. Women Cannabis Branding White Paper will give you a glimpse into the attitudinal research that was conducted with male and female cannabis consumers and how our findings differed by gender.

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The free California Cannabis Branding White Paper will give you a glimpse into the attitudinal research that was conducted in California and how our findings differed there vs. our findings in the rest of the country.