DEFINE

 

 

 

 

TRANSLATE

 

 

 

 

 

COMMUNICATE

 

 

 

 

 

ASSESS

 

 

 

 

 

 “Making promises and keeping them is a great way to build a brand.”

– Seth Godin

DEFINE

Our approach always starts with the 3-step Brand Platform process, that defines exactly what a brand stands for. This requires aligning internal client and external consumer views into a single Brand Platform document. In this way, we ensure that the Platform reflects the client vision while meeting the target market’s wants and needs.

MARKET RESEARCH

CONSUMER RESEARCH

BRAND PLATFORM

BRAND PROMISE

BRAND STRATEGY

 “If people believe they share values with a company they will stay loyal to the brand.”

– Howard Schultz

TRANSLATE

The final Brand Platform serves as the strategic foundation of all our marketing efforts on behalf of the client. Once approved, we then translate the document into creative briefs that guide the development of each marketing effort.These briefs also serve as the objective basis on which to determine whether the completed work is on brand strategy or not.

LOGOS & TAGLINES

CORPORATE STYLE GUIDE

MESSAGING

PACKAGING

WEBSITES

“When ideas are communicated effectively, people follow and change.”

– Nancy Duarte

COMMUNICATE

With each brief serving to direct the creative development, we than bring the brand to life with our work. As a full service agency, this means we’re experienced in developing everything from logos, websites and packaging to traditional and digital advertising, as well as social efforts. Our goal is to communicate your brand story wherever your target audience might be.

MARKETING STRATEGY

CREATIVE & DESIGN

MEDIA

PROMOTION

PR

 “If you can’t measure it, you can’t improve it.”

– Peter Drucker

ASSESS

We make sure everything we do can be measured and shared with our clients in meaningful ways that continuously provide them with actionable insights. Whether we are assessing your current data collection processes, optimizing current tools, or implementing and configuring new ones for you, we offer a wide range of research and consulting services to meet our clients’ needs big and small.  

EXPERT CONSULTING

GOALS & OBJECTIVES

MEASUREMENT TOOLS

PERFORMANCE REPORTING

OPPORTUNITY ASSESSMENT

As science nerds we entrusted Canna Ventures to facilitate in making our vision a reality. The Canna Ventures team delivered industry expertise, collaborated with us to refine our strategies, and met every timeline.

Nicholas Balzer & Robert RyanQC Infusion

Eric Layland

Founder / Principal

Dorota Umeno

Principal / Account Director

Mike Jaglois

Chief Brand Architect

David Lucas

Creative Director

Zoe Huden

Chief Content Strategist

Kora Minton

Media Director