PASSION LEADS TO PERFECTION
Brand Platform Process
The Canna Ventures proprietary Brand Platform process consists of three steps:
1. Internal Brand Platform. Working with the team to develop a cohesive and unique brand position.
2. Consumer Research. Fielding proprietary research to gauge the appeal of the Internal Brand Platform and better understand what consumers wanted in the category.
3. Final Brand Platform. Once the research findings were available, we met with the Trinity Farms team to craft the Final Brand Platform in a way that aligned the internal vision with what consumers were looking for.
Final Brand Platform
The Final Brand Platform positioned the new brand as offering the highest quality exclusive cannabis strains designed to enhance the enjoyment of the things consumers do. This was supported by both the experience of the people who produced and processed the product and the highest level of quality control.
The Platform was then translated into creative briefs that provided the strategies for the name and logo work, as well as the website.