The Challenge: Create new brand awareness in an emerging marketplace and showcase the high quality of the product offerings.

The Results: Canna Ventures has worked closely with QC Infusion since launching the brand in May 2016, in time for a well attended launch party. We provided brand guidance, research, strategy and design towards an impactful and successful launch. Seizing on this momentum we’ve led the brand into the emerging canna marketplace with more packaging, including a sub icon representing the science of their methods, and a new website.


Custom Logo & Icon Design

The QC Infusion logo and sub-icon set were designed to illustrate QC Infusion’s commitment to transparency, reliability and quality. The company is passionate about the healing properties of hemp and cannabis. They also bring a food science background to their category and have instituted quality control measures that set the bar for the industry.

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Product Packaging & Design

QC Infusion offers a variety of hemp and CBD products including tinctures, vape pens, cartridges, and more. The packaging needed to be designed in a way that assuaged  consumer distrust in the alternative health and wellness product category as it is unregulated and subject to distorted claims and potential negative results.

The main thought needing to be communicated in the product packaging was their complete transparency, unequaled quality control process, and their ability to ensure their products deliver exactly as promised, each and every time.

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Website Art Direction & Copywriting

A thorough audit of the clients immediate and future needs were analyzed and structured to include a thoughtful and clean execution for current offerings and instituting needed flexibility for a growing product line. The QC Infusion website was designed and launched within a short timeframe in time for a well attended launch party, product launch and media coverage.

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