Executive Summary - Cannabis Brand Study

Create Brand Experiences that Connect

Our free summary highlights key findings from our full national attitudinal research report, including:
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Who the Cannabis Consumer Is

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What cannabis consumers want in a brand

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How consumer attitudes have shifted

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Why the time is now for cannabis brands

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    An essential element is a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands. This report shares insights we’ve uncovered through proprietary research into the interest and motivations of consumers by understanding their worldview. For it’s when we understand what motivates emotional connections that we can deliver experiences that genuinely meet consumer needs.

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