Who the Cannabis Consumer Is
What cannabis consumers want in a brand
How consumer attitudes have shifted
Why the time is now for cannabis brands
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An essential element is a healthy business ecosystem are frameworks for acceptable practices. These result in strategies and tactics that lead to wide consumer choices of respected brands. This report shares insights we’ve uncovered through proprietary research into the interest and motivations of consumers by understanding their worldview. For it’s when we understand what motivates emotional connections that we can deliver experiences that genuinely meet consumer needs.