Cannabis Brand Survey

Research Summary for Cannabis Businesses

Brand attribute preferences of cannabis consumers have never been studied before.

Our groundbreaking research helps to establish a framework for communicating to the cannabis consumer. We are providing a free executive summary that highlights key findings. These include:
one-imgSupport for legalization does not equate consumption of cannabis products.
two-imgThe world view mindset is a better predictor of brand attribute preferences than demographics.
three-imgFour clear consumer segments are emerging. Two are worth targeting.

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    Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

    Howard SchultzCEO, Starbucks