Our PR Outreach and Strategic Communications services supports getting your message out to an ever more discerning media audience. Clients benefit from our approach that delivers results which can be one of the most impactful and cost effective aspects of your marketing plan.  Navigating today’s news media landscape means engaging the full spectrum of media outlets from traditional and industry outlets to highly specialized bloggers and industry “influencers”.

The development of the communications strategy involves communicating a tailored message through the most appropriate channels, measured against organizational and communication-specific goals. The key to developing a successful communications strategy is to execute a plan that leads to changing behavior or deepening understanding of a topic. Our practice ensures your message is on-brand and delivered to the right audience that can impact change.

Canna Ventures provides comprehensive media relations services to maximize the reach of your messages in the media with:

  • Message and materials development including press releases, briefing documents and digital content
  • Customized media lists
  • Social media activation
  • Spokesperson training and preparation
  • Media outreach to secure story placement and interviews
  • Program evaluation and monitoring

The Point of Sale is a critical point in consumer engagement and education. We build easy to understand, informative and evidence-based resources that resonate with consumers. Our goal is to provide consumers with the information they need now and guide them to learn more through trusted, reliable third party sources.

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